Ever since Count Ferdinand von Zeppelin served his guests turtle bouillon, lamb chops and champagne on the world's first international passenger flight in 1912, on-board catering has been key to winning the hearts and stomachs of top-paying passengers.
from
http://www.stuff.co.nz/travel/themes/79367894/Airlines-offer-enticing-in-flight-menus-in-battle-for-customers
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