Customers assume restaurants are just in the business of selling food. However, they're also in the business of renting chairs to people who eat food. Ideally, they want all seats occupied from the beginning to the end of service with hungry and thirsty guests.
from
http://www.stuff.co.nz/life-style/food-wine/80348408/Why-restaurants-don-t-want-to-take-reservations-any-more
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